What MAP compliance means — and how we honor it
A plain-language explanation of Minimum Advertised Price (MAP) policies, why brands rely on them, and the specific way Infinite Finds operates within them.
Minimum Advertised Price — MAP — is one of the most important and most misunderstood tools a brand has for protecting its value online. Here is what it actually means and how we operate around it.
What MAP is
A MAP policy sets the lowest price at which a product may be advertised. It governs the advertised price a shopper sees — not necessarily the final transaction price in every context — and it is set by the brand, not the reseller. MAP exists so that resellers compete on service, reliability, and presentation rather than racing each other to the bottom.
Why brands rely on it
When one seller undercuts MAP, it pressures every other seller to follow, erodes margin across the channel, and cheapens how the brand is perceived. Healthy MAP discipline keeps the channel stable, keeps authorized partners willing to invest, and protects the brand’s long-term pricing power.
How Infinite Finds honors it
- We advertise at or above your MAP — full stop.
- We align on your pricing rules in writing before we list a single SKU.
- We never use the marketplace to undercut your pricing strategy for a short-term sale.
- If you ever see a listing that looks out of policy, you have a named contact who will correct it quickly.
For us, MAP is not a constraint to negotiate around — it is part of operating as a retail partner rather than a discount flipper. That discipline is the whole reason a brand can feel comfortable authorizing us.
Managing a brand’s Walmart channel?
See exactly how we protect MAP, control the channel, and represent brands the right way — and request verification of our authorization.
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